Official Stork Craft Blog

Welcome, Sears Canada!

Stork Craft had the pleasure of welcoming Sears Canada to our headquarters on Monday to tour our facilities.  I was impressed to see that what I felt was a mundane Sears of yesteryears’ is now replaced with a team of savvy buyers and merchandize managers that truly understand today’s sophisticated and informed shopper. 

Sears knows that revamping itself is not just about doing some renovations in its stores and then simply expecting customers to walk in.  It is about bringing in a product offering that is well edited to feature innovative designs and offer good value.  All the items are selected to be suited to the lifestyle of the modern family. 

Great products, now how to access them?   On top of its traditional catalogue, Sears also offers online shopping.  More than just about shopping from the convenience of your own home, the site is well laid out with product descriptions, as well as reviews by customers.  Got any questions that you would like to know about a specific product?  When you click on a product to view its full content the bottom of each page has an “Answer Area”.  Just post your inquiry up right there and then!  The manufacturer of the product will answer to the post directly!  How great is that?  No more hanging on the phone line for customer service or doing mad Google searches!


 Love to browse in real life and get your hands on the product to test it out before buying?  Drop by your nearest Sears that has The Kids Room.  The Kids Room is now at 50 and more Sears locations across Canada.  In it is The Baby Room where you will find everything that you will need to set up that nursery.  Meet a sales associate in The Baby Room to inquire them about all the product questions that you may have.  I attended Sears’ vendor expo back in May, where Sears flies in their Baby Room sales associates to interact with their suppliers.  Having fielded the feedback and questions about StorkCraft products during the expo, I can say that these specially trained associates have a vast and detailed product knowledge and a passion for what they do!  Anyone walking to Sears’ Baby Room will be in good hands!


Below are a few vignettes that we had set up in our showroom for Sears to view.  You can purchase all these at Sears Canada store.


Venetian 4 in 1 Crib and Universal/Beatrice Combo:


Carrara 4 in 1 Crib and Changer in Espresso, with the Veneto Glider & Ottoman Set with Nursing Stool:

Ravena 2 in 1 Crib and Universal/Beatrice Cube Organizer, Changer:

Aspen 5 Drawer dresser, Vittoria 4 in 1 Crib, and Aspen Cube Organizer Changer:

All About Baby?

At StorkCraft, our world revolves around baby: Where baby will sleep, where baby will get changed, where all those baby clothes and accessories get stored, and how all these individual pieces of furniture will all come together in baby’s room.  But as any parent will know, putting a nursery together is only cracking the long, long list of items to knock off when a parent or parent-to-be is anticipating for that day when baby is welcomed home.  With all the preparation and excitement, it’s easy to lose yourself in the hustle and bustle, and place your relationship with your partner on backburner.  Here are a few articles from Today’s Parent that we love on new parenthood and keeping those relationships strong.  Sometimes in order to make it “all about baby”, you need to take the time to make it about growing and maintaining healthy relationships that will give the support that everyone involved needs to raise a happy child.  

  1. What you need to know about new parenthood
  2. 5 things dads can do to help build a good mother
  3. 5 things moms can do to help build a good father
  4. Relationships: How to rekindle your friendship with your spouse
  5. Living in the present not all it’s cracked up to be? Reconnect with your spouse and maybe even set a new course together by reliving the past and envisioning the future



A little slow to jump on the bandwagon, I know, but I finally requested my own Pinterest account.  Simply put, I can see that it can be quite addictive.  Pinterest is just filled with all things beautiful and creative to look at… and re-pin again!  If I had to design a nursery, or any room in my home, and needed some inspiration, this is definitely where I would go to store all my ideas.  Not only does it give you easy access to your own design board, but also lets you tap into a community of other users who may have similar interests, or ones completely different that may inspire you even more!

 If you already have your own Pinterest account, follow some of our Stork Craft retailers on theirs.  Cymax & Lussobaby are a couple of them.


The Windy City

By Dawn

 Happy Hump Day!

I spent this past Thursday to Monday in Chicago for a mini get away and I think I have found my new “totally love” city!  To be honest, I did not expect much as I have always regarded New York as the ultimate place to live it up in North America.  But I think Chicago may be a rival!   The Windy City has all the aspects of a great city to live in: Good shopping (Magnificent Mile!), it’s multicutural, plenty of mouth watering food (deep dish pizza, steak), amazing art deco architecture, and all of this is settled along a beautiful waterfront with plenty of green space!  

For those with young children, Chicago is a kid friendly destination.  If you ever go, here are 5 picks that are worth checking out.

1) Chicago Children’s Museum: You won’t need to worry about “boring” in this museum!  Chicago Children’s Museum has three floors of exhibits and activities that educated children through hands on activities and play.  Both you and the kids will learn new things here.

2) Lincoln Park Zoo: Sitting on Chicago’s lakefront, this zoo is easily accessible and all the members of the family will enjoy all the must-sees, including the Great Ape House, lions, a $12-million greenhouse with rain forests, savannahs and deserts recreated under a 45-foot high glass dome and more.

3) Tall Ship Windy: Have an aspiring sailor or even little pirate on your hands?  Taken them for a sail along the lake shore on the 148 foot traditional four masted schooner.  You can find this at the Navy Pier.

4) Navy Pier: This is the one stop shop for food, entertainment and a whole day of fun.  The Navy Pier is Chicago’s lakefront playground offering 50 acres of promenades, shops, restaurants and activities.  Rent a bike, hop on a boat cruise, see Chicago from the 150 foot ferris wheel, and then round out the day with a fireworks show that runs through the summer every Wednesdays and Saturday nights. 

5) John Hancock Observatory: 94th-floor observatory with more than 1,000 feet above Chicago, it’s got a Skywalk for those who are daring and enjoy heights.   

6) American Girl & Hershey’s: I know I had written top five picks, but as a girl, and especially one with a sweet tooth, I couldn’t resist including these last two in.  American Girl is a little girl’s dream: Create a custom doll with choice of hair colour, outfits and more.  When your little ones (or you) need a little pick-me-up after a long day of walking, head to Hershey’s for an ice cream or smoothie in store.

Check out for more listings and activities.


-A snap shot of my trip: 



By Dawn

While some have the luxury of fully decorating a nursery with a specific “baby theme” and worrying about having to completely redecorate later, most of us are looking for something cute and comfortable to welcome the new baby, but without compromising versatility. Here are some of my favourite Stork Craft picks and also a few decorating ideas that we have come across along the way for photo shoots.

1) Cribs: What’s better than a convertible crib that will take your baby into their teen years?

 Short on space? In need of something that will take your child from baby through to the day you get to wave them off to college?  The Portofino Crib and Changer speaks for itself.


Monza II 2 in 1 Crib is my favourite for anyone looking for a modern look. It’s a fun design that also lends itself to various décor themes. I can see this crib fitting right next to an Eames piece (for anyone who is a mid-century furniture buff), or go completely fun and modern like the images below from Sears.


 If I had to pick a crib that gives great value for its overall look, I would have to say it goes to the Venetian 4 in 1 Crib. It’s fit for a little boy or girl, and that extra pyramid detailing along the front and the back rail is amazing!  It can convert from crib, to day bed, toddler bed and then a full bed.


2) Organizer Changers: Changers are practical pieces of furniture, but traditional ones do not necessarily lend themselves to being useful beyond those diaper years.  StorkCraft just launched its two models of changer organizers and now your changer can transition into a great cube organizer for toys and books.

Aspen Cube Changer Organizer-

Beatrice Cube Changer Organizer-


3) StorkCraft specifically manufactures juvenile furniture, but that doesn’t mean we aren’t always on the lookout for awesome decorating ideas.
Colour: Not long ago we did a post on “The Concept of Colour”. While not everyone will want to paint the nursery walls a bright yellow, keeping the furniture and walls a neutral colour, but using accessories and bedding to get that wow factor is both economical and versatile.


Peel and Stick Wall Decals: What a great way to create a theme in your nursery without having to worry about taking up a big project! We recently put one up for our photo shoot and we think that it gives the room the pop that it needs. These peel and stick wall art stickers are easy to apply and most are removable. Just make sure to read the packaging and see if it says that the stickers are removable, if repainting is not something that you want to do down the road.  Here are some from Target that we love.

Treetop Friends:

Alphabet Zoo:

Wallies Wall Play Growth Chart Peel and Stick Decor:


StorkCraft’s take on decorating with a wall decal with the Portofino Crib Changer, Aspen Combo and Aspen 5 Drawer Dresser in White.


The Concept of Colour

While baby furnishings tend to come in classic finishes like white and wood colours, who says that you can’t go bright and bold with all your baby’s other accessories!  Take Stork Craft’s Monza II crib and the Beatrice dressers in white, and accessorize with some statement pieces, like a patterned upholstered chair, rug or lampshade.  We’ve chosen yellow as the theme and we love this new, bold colour-blocking trend translated from the fashion runway to the home!  All the accessory items in the design board below can be purchased at Target.  To see a list of Stork Craft dealers, click here.






Photo Shoot: Behind the Scenes 2

Stork Craft does all of its photo shoots in house, so we have been trying to find creative ways to spruce up the walls for our shots.  While computer graphics have come a long way, it’s just not the same as actually having the real elements there to photograph.  A quick search on the web for easy and cost effect nursery decorating ideas are wall decals and below images show the autumn motive that we recently purchased and put up.  What do you think?  Do you have any creative decorating ideas for your nursery?  We can’t wait to see how the new decorative element turns out for our upcoming shoot this Friday!

A Sneak Peak Behind the Scenes

A photo shoot is the culmination of many months of product design, scheduling, and planning.  Here’s a sneak peak at the behind-the-scenes and the resulting shots. 

Our in house warehouse guys, Danny and Chico, are experts when it comes to understanding how all our products are put together.  Here, they are working on setting up Stork Craft’s new Bradford Crib Changer in White.  In our resulting shot, we have paired it with the Beatrice 5 Drawer and Combo Dresser.


The platform is where we do all our white background and 360 shots.   360 shots make purchasing a crib online easier as you can see the item from all angles. 



 A lot of straightening and tucking before a shot can be taken! :)   Meet Stork Craft’s latest addition: Navy Caribou Bunkbed that is shown below as two separate twin beds. 


TGIF!  Have an awesome weekend!


Post Mother’s Day Reflection

By Dawn

Hope everyone had a great Mother’s Day!

Here in Vancouver, BC, where Stork Craft’s headquarters are located, we had an amazing few days of sunshine!  Now if you have ever been to the Pacific northwest, you will know that we see more rain than sun, even well into late spring/early summer, so this sudden wave of summer weather arrived just in time for this Mother’s Day weekend.


The above pictures are a snap shot of Jericho Beach in Vancouver from Sunday.  My husband and I arrived before noon when the park and beach were still relatively empty so that we could stake out a good spot to set up for our Mother’s Day bbq.  By lunch, the park was filled with happy families and young children who were also out for a relaxing day. 

Below is a pic of my mom and I at the same location, 25 years ago.  I can’t remember for what occassion it was, or if any at all, but even after all these years, the beach is still a favourite of mine for family gatherings and activities. 

Does your family have any special traditions or activities for Mother’s Day?

Mom of the Week: Wendy Tsao

By Dawn

A couple weeks ago I came across Child’s Own Studio, as featured in Today’s Parent May 2012 issue, and was charmed by the idea of creating a custom soft toy based on a child’s drawing.  What better way to encourage a child’s imagination and let their creativity bloom than for a child to see their drawing come alive?  Oh how I wished I could be little again and request my own personalized stuffy! 


Wendy Tsao, momprenuer and the creator of Child’s Own Studio came up with the idea of making “a recognizable comfort toy for a 4 year-old boy based on his drawing.”  Since then, she has hand crafted hundreds of these custom toys, one by one, and has created a business that she describes, “celebrates children’s art and their imagination with every handcrafted one-of-a-kind soft toy.”


Stork Craft is thrilled to feature fellow “Vancouverite”, Wendy, as Stork Craft’s Mom of the Week and have her give us a glimpse into her life as a stay at home mom, as well as her studio where these wonderful toys are created. 



The 411:

-Name (Surname optional):  Wendy Tsao

-Children/Child’s age:  9 yr old son

-Location:  Vancouver, BC

-Occupation:  Stay at home mom/creator of Child’s Own Studio



~Wendy and her son


The Low Down:

 SC: What has been the biggest surprise about motherhood since you have become a mom? 

Wendy: When I was pregnant, I remember discussing with my husband what I’d be doing with all the free time I’d have while the baby was sleeping.  Ha!  It turns out that not all babies sleep all the time.  Instead, my son nursed All The Time.   I remember having very little “free” time.     


SC: How has your life changed since you became a mom?

Wendy: I’m a bit more cautious about everything.   As a kid, I was such a tomboy monkey, always wanting to climb trees and seek out thrills, much to my mother’s exasperation. 

The other day, at an amusement park, I went on a ride with my son, and I thought I was going to throw up after.  Is this nature’s way of preserving mothers and making them more responsible, I wonder?  


SC: What has been the biggest challenge for you in motherhood? 

Wendy: Finding the time for myself and not feeling guilty about it.  Also, learning to step back so that my son can figure things out on his own – I was so close to becoming a helicopter mom. 


SC: How do you (or plan to) manage your work life balance?

Wendy: I had to wait until my son was school age, before I was able to focus on my own goals.   Now I work while he’s at school.  There was a stretch before Christmas, when I had a lot of orders to tackle and I was basically in my studio all day for a month.  But I had prepared my family, explaining that I was going to be very busy for a few weeks.  After, I sat back and realized that I really didn’t have to work like that.   I could (and did) decide my own pace of work and life.      


SC: Any advice for moms-to-be or new moms?

Wendy: I remember times when I felt isolated and overwhelmed.   Even if you can’t manage to get together with friends, you can stay connected with social media.  Try to see funniness in stressful child rearing times – there are lots of mommy blogs that poke fun at the day to day incidences that can seem so frustrating – read them and laugh.


SC: Do you have any recommendations on any baby products that you can’t live without and that every mother should also have?

Wendy: There are so many products out there now – the industry has really grown, and I think I am officially out of touch.  I remember that a baby carrier was a must-have ( see how out of touch I am?). 


~Here’s where the magic (and a lot of hard work) happens!  Wendy’s studio.


More about Child’s Own Studio:

SC: We love what you have come up with for Child’s Own Studio: “…make a recognizable comfort toy for a [child] based on [his/her] drawing”!  What is the process that you go through to translate a 2D image into a 3D plush toy?  Are there certain techniques that you stick to or is it inspired differently by how you feel and materials each time?

Wendy: Sometimes the drawings come with the young artist’s notes which I follow.  Otherwise, I look at the drawing and see what details are the most appealing, and make sure to highlight them.   Every project is unique and I respond to each one differently.  I have no rules nor formulaic approach.    I do tend to favour some fabrics, but I can also try something “different” occasionally.  It’s hard to explain how I make these soft toys, because I’m not consciously thinking about the process. I just “do it” and if it doesn’t look right, I will modify or fix it or even, start over.


 ~Hope Peacemaker by Olivia, age 8


SC: Any projects so far that are particularly memorable or stand out to you as a favourites?

Wendy: I don’t have a particular favourite project or memory, because as soon as a project is done, it’s done.  I send the softie off to the child, where (I like to imagine) they are busy in their world of play.   I then start working on the next one.  What’s really neat is checking my Flickr photostream to see which projects get favourited by visitors.


SC: What is the biggest challenge in the whole process of making one of the toys?

Wendy: The biggest challenge is staying true to the child’s drawing while making the toy solid and durable for a child’s play.  Both aspects are equally important, but the latter takes precedence.      


~Scary the Dinosaur by Oliver, age 5  


~Polly Peanut Butter Bee by Joel


Fun Facts:

-My guilty pleasure is… eating out AND ordering a dessert.  

-My biggest influence as a mother is… giving hugs and support when my son is feeling down.

-My favourite beauty buy isgetting my hair done – I found this hairdresser who does a fantastic scalp massage when she washes my hair, that I practically fall asleep.  

-If I was stranded on a deserted island, I would need to at least have… wait, are we assuming that I know how to survive on a deserted island?  If not, then I would need to have a book called How To Survive On A Deserted Island.   

-Favourite restaurant:  the little Chinese diner down the street.

-Favourite place to take my child/children to:  anywhere we haven’t been to before.  We really enjoy exploring new places.

-Top children’s store:  You mean after Stork Craft? :)    IKEA (One of my son’s first words)


~ By Jayme, age 5