Official Stork Craft Blog

The Colourful World of Zutano Partners with StorkCraft

 

StorkCraft is thrilled to announce that it will be partnering with Zutano, the maker of vibrant and whimsical juvenile clothing and home products, to create a new line of furniture.

 

“We are very excited to create a line of nursery furniture with Zutano,” said Dwight Ifland, vice president of sales and marketing for Stork Craft.  “Our commitment is to bring fresh, new designs to the marketplace at an affordable price.  Uli’s design aesthetic applied to our furniture will no doubt produce amazing results.  Today’s young families are searching for furniture that captures the sophistication and unique qualities of their lifestyle.  Zutano is the ideal partner to assist in the development of modern, vividly colored furniture for baby that will capture the attention of new parents everywhere.”

 

If you are not familiar with Zutano already, go over and visit their site and blog.  They make the most adorable clothing and accessories with vibrant colours, quality cotton fabric, and cuddly designs.  With fall weather finally upon us and Halloween coming up, currently, I am loving their post on “Make Your Own Zutano Halloween Costume! ” with great, every day Zutano outfits.  Check it out!

 

Louisville, Here We Come!

The tradeshow of all tradeshows for baby products is the ABC Kids Expo, and StorkCraft is excited to attend it as a exhibitor.  Find us at booth #4455.

 

This show takes place Oct. 14 to Oct. 17 and features every new and upcoming baby item, from furiniture to toys, bedding to feeding supplies, and also the cutest decor ideas.   StorkCraft will be showing brand new product for it’s StorkCraft, Status Furniture, and Ragazzi Fine Furniture lines.  Once we get some images, we will definitely be posting them up!

 

In the meantime, here are some fun facts on Louisville, KY:

 

1. J. F. Hillerich opened his woodworking shop in Louisville in 1855 and is the maker of the famous “Louisville Sugger” baseball bat.

2. Cassius Marcellus Clay, Jr., was born on January 17, 1942, in Louisville, Kentucky.  Who’s Cassius Marcellus Clay, Jr.?  It’s Muhammed Ali, the icon boxer!

3. Put on your finest hat and get ready to place your bets!  Louisville is home of the Kentucky Derby.

4. MMMmmm!  Colonal Sanders began selling fried chicken from his roadside restaurant in Corbin, a town outside of Louisville, during the Great Depression.  It’s headquarters are now in Louisville, KY.

A Bit of Inspiration

Nursery inspiriation image for the day from the blog, On to Baby.

The crib in the image below isn’t a StorkCraft crib (Please see the Consumer Product Safety Commission’s recommendation for evaluating crib safety), but I can see this layering effect used on pretty much any piece in StorkCraft’s crib lineup.  Who says nursery bedding has to be all matchy-matchy?  By mixing up patterns and sets, what a great way to easily create texture, whimsy and add colour!

 

Organized

 

I love how the baby furniture of today is no longer limited to use only during those “baby years”.  In a world of having too many things, and not enough time, having versatile items that can last you through the years is a money saving, ecofriendly and time reducing bonus.  Here’s where the StorkCraft Beatrice 6 Cube Organizer is awesome in every way- After your baby has outgrown the need for a change table, just take that changing pad off the top and give it a new life.  Here are some ideas that we love!

 

-A wine rack:

Wine bottles can be placed horizontal in the cubbies, while liquor bottles and accessories can safely sit on the top.

 

1) Circo® Cheese Board with Tools

2) Riedel Vivant Red Wine Glasses Set of 4

3) Oster Wine Opener with Chiller

4) Rectangular Baskets with Liners Set of 4 – Honey

5) Wine Enthusiast Ultimate Bottle Tags

 

 

-Not a drinker and more a crafter?  Get all your scrapbook materials and knick knacks organized in one place.  We love how a few fabric bins can get everything neat a tidy and add a splash of colour.

 

1) Alex Happily Ever Crafty Kit

2) Paper Shapers 12-pc. Decorative Scissors Set – Second

3) K&Company Mega Scrapbook Kit 8.5″x8.5″

4) Itso Polka Dot Tapered Fabric Bin (Small) 

5) Skip Hop Zoo Pack Little Kid Backpack – Owl

 

What are some other ways that you have been able to repurpose your nursery items?

Who’s That Cutie?

StorkCraft has been getting all its employees to bring in their baby pics and posting them up for a “Guess Who?” contest. In order to make the game a bit more challenging, the photographs were reprinted in black and white.

I already had a few coworkers guess that my picture “must be a boy”. Great.

 

Summer Love for Pink and Blue!

  

I am definitely loving the infusion of colour that StorkCraft has been including in its products lately!  We recently welcomed the Caribou and Longhorn bunks in the most adorable princess pink and ocean-sailing navy.  Each style comes in both colours, as well as the classic white, cherry and espresso.  While it’s easy to immediately draw towards gender specific themes when it comes to accessorizing these bunk beds, what do you think of the themes shown below for paring with either of the bed colours?

 

 

Room 365 Neighborhood Comforter Set

Graphique Keep Calm Wall Decal

 

 

Circo® Love n Nature Bedding Set – Yellow/Blue

Circo® Love n Nature Owl Pillow – Blue (13″)

 

 

 

VANDRING RÄV Duvet cover and pillowcase(s), green/brown

VANDRING SPÅR Rug, low pile, brown, green

A Day in the Life Of… Being Mom

You’ve probably seen quite a few of these already out there on the net, especially on Facebook.  They have them for all sorts of professions like accountants, engineers, etc.  Here’s one for moms that I couldn’t help but smile after I saw it posted up on Today’s Parent Magazine’s Facebook page.

Welcome, Sears Canada!

Stork Craft had the pleasure of welcoming Sears Canada to our headquarters on Monday to tour our facilities.  I was impressed to see that what I felt was a mundane Sears of yesteryears’ is now replaced with a team of savvy buyers and merchandize managers that truly understand today’s sophisticated and informed shopper. 

Sears knows that revamping itself is not just about doing some renovations in its stores and then simply expecting customers to walk in.  It is about bringing in a product offering that is well edited to feature innovative designs and offer good value.  All the items are selected to be suited to the lifestyle of the modern family. 

Great products, now how to access them?   On top of its traditional catalogue, Sears also offers online shopping.  More than just about shopping from the convenience of your own home, the site is well laid out with product descriptions, as well as reviews by customers.  Got any questions that you would like to know about a specific product?  When you click on a product to view its full content the bottom of each page has an “Answer Area”.  Just post your inquiry up right there and then!  The manufacturer of the product will answer to the post directly!  How great is that?  No more hanging on the phone line for customer service or doing mad Google searches!

 

 Love to browse in real life and get your hands on the product to test it out before buying?  Drop by your nearest Sears that has The Kids Room.  The Kids Room is now at 50 and more Sears locations across Canada.  In it is The Baby Room where you will find everything that you will need to set up that nursery.  Meet a sales associate in The Baby Room to inquire them about all the product questions that you may have.  I attended Sears’ vendor expo back in May, where Sears flies in their Baby Room sales associates to interact with their suppliers.  Having fielded the feedback and questions about StorkCraft products during the expo, I can say that these specially trained associates have a vast and detailed product knowledge and a passion for what they do!  Anyone walking to Sears’ Baby Room will be in good hands!

 

Below are a few vignettes that we had set up in our showroom for Sears to view.  You can purchase all these at Sears Canada store.

 

Venetian 4 in 1 Crib and Universal/Beatrice Combo:

  

Carrara 4 in 1 Crib and Changer in Espresso, with the Veneto Glider & Ottoman Set with Nursing Stool:

Ravena 2 in 1 Crib and Universal/Beatrice Cube Organizer, Changer:

Aspen 5 Drawer dresser, Vittoria 4 in 1 Crib, and Aspen Cube Organizer Changer:

All About Baby?

At StorkCraft, our world revolves around baby: Where baby will sleep, where baby will get changed, where all those baby clothes and accessories get stored, and how all these individual pieces of furniture will all come together in baby’s room.  But as any parent will know, putting a nursery together is only cracking the long, long list of items to knock off when a parent or parent-to-be is anticipating for that day when baby is welcomed home.  With all the preparation and excitement, it’s easy to lose yourself in the hustle and bustle, and place your relationship with your partner on backburner.  Here are a few articles from Today’s Parent that we love on new parenthood and keeping those relationships strong.  Sometimes in order to make it “all about baby”, you need to take the time to make it about growing and maintaining healthy relationships that will give the support that everyone involved needs to raise a happy child.  

  1. What you need to know about new parenthood
  2. 5 things dads can do to help build a good mother
  3. 5 things moms can do to help build a good father
  4. Relationships: How to rekindle your friendship with your spouse
  5. Living in the present not all it’s cracked up to be? Reconnect with your spouse and maybe even set a new course together by reliving the past and envisioning the future

 

Pinteresting!

A little slow to jump on the bandwagon, I know, but I finally requested my own Pinterest account.  Simply put, I can see that it can be quite addictive.  Pinterest is just filled with all things beautiful and creative to look at… and re-pin again!  If I had to design a nursery, or any room in my home, and needed some inspiration, this is definitely where I would go to store all my ideas.  Not only does it give you easy access to your own design board, but also lets you tap into a community of other users who may have similar interests, or ones completely different that may inspire you even more!

 If you already have your own Pinterest account, follow some of our Stork Craft retailers on theirs.  Cymax & Lussobaby are a couple of them.