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"Harnessing the Power of Digital Mums"

**pictured above on either side of me are Erin and Annemarie from YoyoMama

Last night at the Opus Hotel in downtown Vancouver, myself and 30 mum bloggers gathered together to meet one another and discuss the relationships between bloggers and marketing/pr firms. I came in with a different perspective than most of the people there, as I was representing the Stork Craft brand, which is why this event was so intriguing to me. I wanted to hear what moms had to say about their own personal blogs, their reasons for having the blog, their values, the importance of their followers, and how they would like to be treated by companies seeking product reviews.

What was great about last night was the openness of the discussion. There was a panel of 5 very insightful women, and everyone in the room was encouraged to speak up, ask questions and give their opinion on some very controversial topics. I sat and listened to various perspectives before I piped up myself and joined the conversation. Again, I felt like I had a unique take on mom bloggers and some different experiences with them that I could draw upon.

I was asked what type of mom blogger was ideal to work with, and truthfully any of the mothers I met last night would have fit the bill. I was impressed with the candidness, integrity and passion that these women had for their blogs. I definitely learned a ton last night, and wanted to thank everyone involved with organizing the event, specifically Jeanette from Limelite PR.


  1. by Anonymous on June 4, 2010 at 9:03 am

    It was great to meet you Adam – you are quite the stud!

  2. by Stephanie on June 4, 2010 at 9:07 am

    Hey Adam! It was great to meet you last night and to know that Storkcraft supports and recognizes moms who blog as an integral part of their marketing efforts and approached accordingly. There was some great conversation started (what a panel!) and I think it's important to have continued dialogue.

  3. by Jennifer Leigh on June 5, 2010 at 8:48 pm

    Sounds like fun! I love Jeanette from Limelite!

  4. by Wendy Irene on June 7, 2010 at 8:46 pm

    Glad you piped up because it was wonderful hearing your experience with Mom Bloggers! Great recap of the event!


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