Corporate Blogs tend to remain just that, corporate. It is about companies pushing products to their followers, which is really just another way of advertising. Since I started this blog in the summer of 2009, I wasn’t entirely sure which direction to go in. Should I update our customers on upcoming products, have contest giveaways, highlight community involvement or get personal (meet the people of Stork Craft)? I started out just talking about our products and noticed very few people reading this blog. After a few months of blogging and having only 4 followers (one of them was my Mom, thanks Mom!) I decided to change it up. Gone were the flavorless, corporate posts that could have been read on our website or any advertisement, and in were the more colorful, interactive posts about winning prizes and meeting the employees.
I’m very fortunate to have the freedom to post about whatever is on my mind. I am not pigeon-holed into pushing company strategies and agendas on this blog. What I am encouraged to do is showcase my creativity and writing skills and encourage healthy conversation and dialogue. I hope that over the last number of months you have enjoyed reading all sorts of different articles. I try to freshen and mix things up every once in a while.
So I figured this would be a good time to get to know me, Adam Segal, the creator of this blog. My position at Stork Craft is officially titled ‘Manager, E-Marketing & Social Media’. What this means is I oversee and manage all of the social media outlets that Stork Craft is tied to (Blog, Twitter, Facebook, Linkedin). I need to drive traffic to these pages but I also thoroughly enjoy interacting with our customers (and potential customers). Who would’ve thought that a 25 year old male would be interacting with Moms on Twitter throughout the day? Not I.
A little bit about me: I am one of four children in my family, and all of us grew up in Vancouver, Canada. I did my Honors Bachelor of Arts at the University of Western Ontario in Sociology. I graduated on-time and had no idea what to do, applied for an internship to work on Parliament Hill for the Canadian Government and was accepted. I was the only representative of British Columbia and one of eight chosen in Canada. After a year of working as a fresh-faced 21 year old for the Deputy House Leader to the Prime Minister, I decided that Ottawa was far too cold for my West-Coast blood so I came back home to Vancouver.
Upon my return I got my Tennis Canada Certification and taught children for the summer. Running my own tennis lessons was fun, but this wasn’t a realistic full-year job for me. I then joined the Stork Craft team as Assistant Logistics and Warehouse Coordinator, and worked in that position for a year until I decided to go back to school. I attended the University of British Columbia and received my Masters of Management Degree. I wanted to become more business savvy and this program helped me infinitely. Upon graduation a new position opened up at Stork Craft, and I fully understood the need for Stork Craft to become more of an online presence. I told the Executives that we needed to become well-known online and responsive to customers concerns. We needed to interact with our customers and listen to them. This is where I fit into the equation, and I have been working in this position since May 2009. I love it!
Thanks for taking the time to read this, and if you have any questions or comments please feel free to post a comment here!