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Under multiple brands, Stork Craft will leverage their history of industry excellence to develop high quality, on-trend, stylish and safe Kids Furnishings for today’s parents and kids.
Richmond, BC, March 4, 2013 – Stork Craft Manufacturing, Inc. has entered into a licensing agreement with Furniture Brands International, Inc. to develop and market juvenile/kids furnishings under the respective trademarks/brands of Broyhill, Lane, Thomasville and Drexel Heritage. As one of the world’s leading baby and children’s furniture manufacturers with a strong reputation across multiple distribution channels, Stork Craft is well-positioned to build long-term successful product lines for each brand. The collections will include high quality and on-trend designs of Cribs, Changing Tables, Dressers Toddler/Youth/Bunk Beds, Gliders and related accessories. The products will be marketed across multiple product categories, price points and distribution channels.
“Stork Craft is a recognized leader in the kid’s furnishings industry and we are excited to have them as a new licensing partner. They have a proven track record of high quality products, strong customer service and a commitment to successfully develop each kids furnishings collection to reflect the positioning and heritage of each of our brands,” said Mark Wiltshire, President – Special Markets, Furniture Brands International.
Stork Craft prides itself on being on the cutting edge of market trends. One of those trends includes meeting the needs of today’s parents who are looking for high quality, safe and durable kid’s furnishings that can adapt and grow with their children. This includes stylish and safe cribs that can be converted into toddler or teen and changing tables that can be adapted into dressers. The opportunity is to provide parents a great value for their money while providing choices that will appeal to kids and allow them to express their individual taste and style as they grow up. The collections under Broyhill, Lane, Thomasville, and Drexel Heritage will cover boys and girls, with contemporary to traditional styles.
“We are extremely excited about this strategic licensing partnership as it allows us to bring universally recognized and trusted brand names to today’s consumers as well as both new and existing retail customers in the juvenile and kids furniture industry,” says Dwight Ifland, VP Sales & Marketing of Stork Craft Manufacturing, Inc. “The collaborative efforts between Furniture Brands International and Stork Craft will bring to the market high quality, on-trend, safe and durable kids furnishings under the umbrella of world class brands and be made available to new and growing families through retailers nationwide.”
The licensed juvenile/kids furnishings collections and designs are expected to be available at retail channels and online by Q3 of this year.
About Stork Craft
Stork Craft is an innovator in design, manufacturing, and distribution of juvenile furniture products, since 1945. As an industry leader, Stork Craft provides the highest standards in quality, reliability and safety that are affordable for families worldwide. With its unprecedented success over the years, Stork Craft has expanded its core product offering of baby products to youth and teen markets making them one of the largest juvenile products suppliers in the world. Stork Craft also generously supports the community, while practicing social and environmental responsibility. To learn more about the company, visit www.storkcraft.com.
About Furniture Brands International
Furniture Brands International (NYSE: FBN) is a world leader in designing, manufacturing, sourcing and retailing home furnishings. Furniture Brands markets products through a wide range of channels, including company owned Thomasville retail stores and through interior designers, multi-line/independent retailers and mass merchant stores. Furniture Brands serves its customers through some of the best known and most respected brands in the furniture industry, including Thomasville, Broyhill, Lane, Drexel Heritage, Henredon, Pearson, Hickory Chair, Lane Venture, Maitland-Smith and LaBarge. To learn more about the company, visit www.furniturebrands.com.
Stork Craft Manufacturing, Inc.
Richmond, BC Canada
Kelly Ng, Director of Business Development
T: 604.274.5121 ext. 317
Furniture Brands International, Inc.
St. Louis, MO USA
Cheri Pfneisel, Director of Marketing – Licensing