Stork Craft had the pleasure of welcoming Sears Canada to our headquarters on Monday to tour our facilities.  I was impressed to see that what I felt was a mundane Sears of yesteryears’ is now replaced with a team of savvy buyers and merchandize managers that truly understand today’s sophisticated and informed shopper. 

Sears knows that revamping itself is not just about doing some renovations in its stores and then simply expecting customers to walk in.  It is about bringing in a product offering that is well edited to feature innovative designs and offer good value.  All the items are selected to be suited to the lifestyle of the modern family. 

Great products, now how to access them?   On top of its traditional catalogue, Sears also offers online shopping.  More than just about shopping from the convenience of your own home, the site is well laid out with product descriptions, as well as reviews by customers.  Got any questions that you would like to know about a specific product?  When you click on a product to view its full content the bottom of each page has an “Answer Area”.  Just post your inquiry up right there and then!  The manufacturer of the product will answer to the post directly!  How great is that?  No more hanging on the phone line for customer service or doing mad Google searches!

 Love to browse in real life and get your hands on the product to test it out before buying?  Drop by your nearest Sears that has The Kids Room.  The Kids Room is now at 50 and more Sears locations across Canada.  In it is The Baby Room where you will find everything that you will need to set up that nursery.  Meet a sales associate in The Baby Room to inquire them about all the product questions that you may have.  I attended Sears’ vendor expo back in May, where Sears flies in their Baby Room sales associates to interact with their suppliers.  Having fielded the feedback and questions about StorkCraft products during the expo, I can say that these specially trained associates have a vast and detailed product knowledge and a passion for what they do!  Anyone walking to Sears’ Baby Room will be in good hands!

Below are a few vignettes that we had set up in our showroom for Sears to view.  You can purchase all these at Sears Canada store.

Venetian 4 in 1 Crib and Universal/Beatrice Combo:

Carrara 4 in 1 Crib and Changer in Espresso, with the Veneto Glider & Ottoman Set with Nursing Stool:

Ravena 2 in 1 Crib and Universal/Beatrice Cube Organizer, Changer:

Aspen 5 Drawer dresser, Vittoria 4 in 1 Crib, and Aspen Cube Organizer Changer:

This Stork Craft Beatrice organizer changer offers ample storage for your baby’s items, and transitions easily from a changer into a versatile organizer for your growing child’s toys and accessories.

Featuring an elegant, sturdy base and classic curved back, this piece will be a great addition to your baby’s room.

• Available finishes: white, cherry, espresso, black, cognac, oak, natural
• The six open shelves allow plenty of storage space for items such as, towels, baby wipes, blankets and diapers
• Made of attractive solid wood and wood products
• Comes with a waterproof change pad and safety strap
• Meets or exceeds all U.S. and Canadian safety standards
• Coordinates with any Stork Craft Stages Crib, Beatrice 3, 4 or 5 drawer chest, combo dresser or glider and ottoman set.
• Assembled dimensions: 36.75” H x 16.75” W x 34.5” D

The best in baby gear!

Nearly 2,500 Today’s Parent readers dish about their favourite car seats, strollers, cribs, bouncy chairs — you name it. Stork Craft’s brand new Verona 4 in 1 Convertible Crib was named as the TOP PICK!

Read the full survey results here: http://www.todaysparent.com/baby/healthsafety/article.jsp?content=20110531_104215_11540&page=1

About the Verona 4 in 1 Fixed Side Convertible Crib:

The charming Verona 4 in 1 Fixed Side Convertible Crib by Stork Craft surrounds your little sweetie in comfort and style! All four sides are stationary and include an adjustable mattress support base to accommodate your babies’ growth.  The Verona is a smart investment as it converts from a standard crib to a toddler bed to a daybed and finally into a full-size bed complete with headboard and footboard (full size bed rails not included).  It has a well built construction made of solid wood and wood products, offered in a selection of non toxic, durable finishes (white, cherry, espresso, black, cognac or oak). Complete your nursery look by adding an assortment of matching accessories: a changing table, chest, dresser or glider and ottoman by Stork Craft. You can purchase the Verona crib at Sears Canada or any other major retailer across the USA!

This beautifully finished wooden Rocking Horse by Stork Craft, with its unbelievably soft mane, is sure to please your little darling!

Your playful child will have a new best friend the moment you bring home this rocking horse. A beautiful addition to your child’s bedroom, this rocking horse is the ideal complementary piece to your Stork Craft furniture set. Add a Stork Craft toddler bed, chest, dresser, or toy box. Featuring long runners to maximize safety and generous seating room, this rocking horse is sure to be your little one’s favourite. Finally, set-up this beautiful rocking horse effortlessly and get your child ready to play!

• Available finishes: cherry, oak, natural, cognac, white
• Designed with safety in mind as it meets current U.S. and Canada safety standards
• Matching accessories: Stork Craft toddler bed, chest, dresser, child’s rocker or glider
• Stylish solid wood and wood product construction
• Easy to clean; simply dust lightly with a soft cloth
• Accommodates up to 50 pounds
• It has extra long runners to maximize safety
• Easy to assemble with permanently attached instructions
• Comes with a 1 Year Limited Manufacturers Warranty for parts
• JPMA Certified

Stork Craft only offers the finest for your little prince and princess to store their prized possessions in the wooden Toy Box.

The Stork Craft Toy Box is constructed of solid wood and wood products and does not employ any hinges for the utmost safety of your child. Simply lift off the top to find your little ones’ toys, books and teddy bears. Once belongings are stored neatly away, this is the perfect place to sit comfortably on the roomy bench seat with the plush micro fibre cushion. Offered in a variety of non toxic, durable finishes, the Stork Craft Toy Box can be easily assembled for your child to enjoy. Add a Stork Craft toddler bed, chest, dresser or rocking horse to complete your child’s bedroom look.

• Available finishes: white with a sage cushion, cherry with a beige cushion, espresso with a beige cushion, oak with a beige cushion
• Designed with safety in mind as it meets current U.S. and Canada safety standards
• Matching accessories: Stork Craft toddler bed, chest, dresser or rocking horse
• Roomy bench seat with a plush micro fibre, spot cleanable cushion
• Plenty of storage for toys, books and teddy bears
• Stylish solid wood and wood product construction offered in a selection of beautiful non-toxic finishes
• Easy to clean; simply dust lightly with a soft cloth
• Easy to assemble with permanently attached instructions
• Comes with a 1 Year Limited Manufacturers Warranty for parts

The Aspen 3 Drawer Chest by Stork Craft is gracious in size, with a desired sleigh design, offering plenty of storage space for your baby or child’s clothing.

Designed with timeless beauty, this stylish 3 drawer chest boasts the kind of good looks you’ll never outgrow. Drawers have adorable, round, wooden pulls and a durable glide system for extremely easy, smooth motions.  Set up this chest, featuring sturdy, solid wood and wood products, effortlessly with the easy to follow step-by-step instructions. All Stork Craft chests are designed with security in mind, featuring a tipping restraint and fortified steel drawer glides with safety stops.  Complete your nursery look by adding matching pieces by Stork Craft: Stages Crib, Aspen 3 or 5 drawer chests, combo dresser or a glider and ottoman.

• Available finishes: cherry, cognac, natural, oak, black, espresso and white
• Designed with safety in mind as it meets current U.S. and Canada safety standards

• Matching pieces by Stork Craft: Stages Crib, Aspen 3 or 5 drawer chests, combo dresser or a glider and ottoman.
• With 3 drawers this chest will keep your little one’s room organized

• Constructed of solid wood and wood products
• Easy assembly using sturdy cam-lock construction
• Features a tipping restraint and fortified steel drawer glides with safety stops
• Rich, durable, non-toxic finish

Limited 1 Year Warranty for Parts

The Aspen 5 Drawer Chest by Stork Craft is gracious in size, with a desired sleigh design, offering plenty of storage space for your baby or child’s clothing.

Designed with timeless beauty, this stylish 5 drawer chest boasts the kind of good looks you’ll never outgrow. Drawers have adorable, round, wooden pulls and a durable glide system for extremely easy, smooth motions. Set up this chest, featuring sturdy, solid wood and wood products, effortlessly with the easy to follow step-by-step instructions. All Stork Craft chests are designed with security in mind, featuring a tipping restraint and fortified steel drawer glides with safety stops. Complete your nursery look by adding matching pieces by Stork Craft: Stages Crib, Aspen 3 or 5 drawer chests, combo dresser or a glider and ottoman.

• Available finishes: cherry, cognac, natural, oak, black, espresso and white
• Designed with safety in mind as it meets current U.S. and Canada safety standards
• Matching pieces by Stork Craft: Stages Crib, Aspen 3 or 5 drawer chests, combo dresser or a glider and ottoman.
• With 5 drawers this chest will keep your little one’s room organized
• Constructed of solid wood and wood products
• Easy assembly using sturdy cam-lock construction
• Features a tipping restraint and fortified steel drawer glides with safety stops
• Rich, durable, non-toxic finish
• Limited 1 Year Warranty for Parts

This classic Aspen Combo storage dresser by Stork Craft, with a desired sleigh design, features three deep drawers and a side cabinet to store your babies’ most valued belongings.

Set up this chest, featuring adorable round wooden pulls and oversized mouldings, effortlessly with the easy to follow directions. The Aspen combo dresser is made of attractive solid wood and wood products, offered in a variety of eye-catching, durable non-toxic finishes. All Stork Craft chests are designed with security in mind, featuring a tipping restraint and fortified steel drawer glides with safety stops. Complete your nursery look by adding matching pieces by Stork Craft: Stages Crib, Aspen 3 or 5 drawer chests, combo dresser or a glider and ottoman.

• Available finishes: cherry, cognac, natural, oak, black, espresso and white
• Designed with safety in mind as it meets current U.S. and Canada safety standards
• Matching pieces by Stork Craft: Stages Crib, Aspen 3 or 5 drawer chests, combo dresser or a glider and ottoman.
• Features three deep drawers and a side cabinet
• Constructed of solid wood and wood products
• Easy assembly using sturdy cam-lock construction
• Features a tipping restraint and fortified steel drawer glides with safety stops
• Rich, durable, non-toxic finish
• Limited 1 Year Warranty for Parts
• Bedding and accessories by Jo Jo Designs

The Beatrice 3 drawer chest features the perfect combination of modern and sleek design elements, solid, well-built construction and generous storage space.

The spacious sized drawers are just right for your little one’s most precious belongings. The round wooden pull handles add to the smart tone of this exquisitely designed piece. All Stork Craft chests are designed with security in mind, featuring a tipping restraint and fortified steel drawer glides with safety stops. Set-up this modern piece, made of solid wood and wood products, effortlessly with it’s easy to follow directions.  Complete your nursery look by adding an assortment of matching accessories by Stork Craft: Stages Crib, Beatrice 3, 4 or 5 drawer chest, combo tower dresser and matching hutch.

• Available finishes: cherry, cognac, natural, oak, black, espresso and white
• Designed with safety in mind as it meets current U.S. and Canada safety standards
• Complimentary accessories: Stork Craft Beatrice 3, 4 or 5 drawer chest, combo tower dresser and matching hutch
• Constructed of solid wood and wood products
• Easy assembly using sturdy cam-lock construction
• Features a tipping restraint and fortified steel drawer glides with safety stops
• Rich, durable, non-toxic finish
• Limited 1 Year Warranty for Parts

The Beatrice 4 drawer chest features the perfect combination of modern and sleek design elements, solid, well-built construction and generous storage space.

The spacious sized drawers are just right for your little one’s most precious belongings. The round wooden pull handles add to the smart tone of this exquisitely designed piece. All Stork Craft chests are designed with security in mind, featuring a tipping restraint and fortified steel drawer glides with safety stops. Set-up this modern piece, made of solid wood and wood products, effortlessly with it’s easy to follow directions.  Complete your nursery look by adding an assortment of matching accessories by Stork Craft: Stages Crib, Beatrice 3, 4 or 5 drawer chest, combo tower dresser and matching hutch.

• Available finishes: cherry, cognac, natural, oak, black, espresso and white
• Designed with safety in mind as it meets current U.S. and Canada safety standards
• Complimentary accessories: Stork Craft Beatrice 3, 4 or 5 drawer chest, combo tower dresser and matching hutch
• Constructed of solid wood and wood products
• Easy assembly using sturdy cam-lock construction
• Features a tipping restraint and fortified steel drawer glides with safety stops
• Rich, durable, non-toxic finish
• Limited 1 Year Warranty for Parts