Under multiple brands, Stork Craft will leverage their history of industry excellence to develop high quality, on-trend, stylish and safe Kids Furnishings for today’s parents and kids.

Richmond, BC, March 4, 2013 – Stork Craft Manufacturing, Inc. has entered into a licensing agreement with Furniture Brands International, Inc. to develop and market juvenile/kids furnishings under the respective trademarks/brands of Broyhill, Lane, Thomasville and Drexel Heritage.   As one of the world’s leading baby and children’s furniture manufacturers with a strong reputation across multiple distribution channels, Stork Craft is well-positioned to build long-term successful product lines for each brand. The collections will include high quality and on-trend designs of Cribs, Changing Tables, Dressers Toddler/Youth/Bunk Beds, Gliders and related accessories.  The products will be marketed across multiple product categories, price points and distribution channels.

“Stork Craft is a recognized leader in the kid’s furnishings industry and we are excited to have them as a new licensing partner.  They have a proven track record of high quality products, strong customer service and a commitment to successfully develop each kids furnishings collection to reflect the positioning and heritage of each of our brands,” said Mark Wiltshire, President – Special Markets, Furniture Brands International.

Stork Craft prides itself on being on the cutting edge of market trends.  One of those trends includes meeting the needs of today’s parents who are looking for high quality, safe and durable kid’s furnishings that can adapt and grow with their children.  This includes stylish and safe cribs that can be converted into toddler or teen and changing tables that can be adapted into dressers.   The opportunity is to provide parents a great value for their money while providing choices that will appeal to kids and allow them to express their individual taste and style as they grow up.  The collections under Broyhill, Lane, Thomasville, and Drexel Heritage will cover boys and girls, with contemporary to traditional styles.

“We are extremely excited about this strategic licensing partnership as it allows us to bring universally recognized and trusted brand names to today’s consumers as well as both new and existing retail customers in the juvenile and kids furniture industry,” says Dwight Ifland, VP Sales & Marketing of Stork Craft Manufacturing, Inc. “The collaborative efforts between Furniture Brands International and Stork Craft will bring to the market high quality, on-trend, safe and durable kids furnishings under the umbrella of world class brands and be made available to new and growing families through retailers nationwide.”

The licensed juvenile/kids furnishings collections and designs are expected to be available at retail channels and online by Q3 of this year.

I am pleased to announce that Stork Craft has earned the PTPA Seal of Approval for its cribs, gliders, dressers and change tables. This is a very prestigious award and we will proudly show this new seal on our products, websites, marketing copy and plenty more!

To learn more about PTPA, please visit their website: http://www.ptpamedia.com/homepage

PTPA stands for ‘Parents Tested Parent Approved’. The PTPA Seal signifies your brand has earned parents approval through the PTPA testing program The PTPA Seal of Approval is the most publicized and highly recognized award seal in North America. We continually promote this Seal as the seal that shoppers and retailers should look for when making their purchasing decisions. Parents look for the Seal when making purchasing decisions and trust the PTPA Seal.

Aspen Cube Organizer: http://storkcraftdirect.com/baby-products/aspen-6-cube-organizerchange-table/

Beatrice Cube Organizer: http://storkcraftdirect.com/uncategorized/beatrice-6-cube-organizerchange-table/

Modena cribs: http://storkcraftdirect.com/baby-products/convertible-cribs/modena-4-in-1-fixed-side-convertible-crib/

Turin Nursery In a Box: http://storkcraftdirect.com/baby-products/turin-nursery-in-a-box/

This new logo reflects what Stork Craft is all about. The colors are bold, upbeat and trendy but also exude a sense of warmth. We hope you like it!

The best in baby gear!

Nearly 2,500 Today’s Parent readers dish about their favourite car seats, strollers, cribs, bouncy chairs — you name it. Stork Craft’s brand new Verona 4 in 1 Convertible Crib was named as the TOP PICK!

Read the full survey results here: http://www.todaysparent.com/baby/healthsafety/article.jsp?content=20110531_104215_11540&page=1

About the Verona 4 in 1 Fixed Side Convertible Crib:

The charming Verona 4 in 1 Fixed Side Convertible Crib by Stork Craft surrounds your little sweetie in comfort and style! All four sides are stationary and include an adjustable mattress support base to accommodate your babies’ growth.  The Verona is a smart investment as it converts from a standard crib to a toddler bed to a daybed and finally into a full-size bed complete with headboard and footboard (full size bed rails not included).  It has a well built construction made of solid wood and wood products, offered in a selection of non toxic, durable finishes (white, cherry, espresso, black, cognac or oak). Complete your nursery look by adding an assortment of matching accessories: a changing table, chest, dresser or glider and ottoman by Stork Craft. You can purchase the Verona crib at Sears Canada or any other major retailer across the USA!

Vancouver, B.C., Stork Craft Manufacturing Inc., the parent brand to Ragazzi Fine Furniture, Status Furniture and Canwood Furniture, announced its expansion into the teen furniture market today. Stork Craft is just starting to introduce its new line of bunk beds, single beds and full size beds to its customers.

Introducing beds into our product assortment, of cribs, chests and gliders, is the complimentary next step to deliver that simple shopping experience our customers have been asking for, says Stork Craft CEO Jim Moore. “It was our priority to create a product line that fully maximizes the one-stop customer shopping experience.”

For more than 60 years, Stork Craft has built a reputation on introducing new, innovative products, and they have delivered yet again. The new collection of beds are available in seven Stork Craft colors, cherry, cognac, natural, oak, white, espresso and black, and they will mix and match with our existing case pieces. Two bunk bed models, the Caribou and the Longhorn, will be introduced, as well as the Tuscany and Beatrice single and full size beds. Our existing Aspen case pieces match the Tuscany bed and our existing Beatrice case pieces match the Beatrice bed.

Over the next few months, Stork Craft will be launching its new line of beds at participating retailers, taking your child through all of life’s stages. “Manufacturers are excited to work with our organization because we have the desired business model already in place.” Today’s announcement is part of Stork Craft’s continuing effort to introduce its new products to its valued customers and retailers.

Media Representative:

Talia Beckett
Manager- Marketing & Communications
Stork Craft Manufacturing Inc.
604-448-3317
talia@storkcraft.com

“Keeping Babies Safe Since 1946″

Stork Craft Introduces Beds into the Product Mix
Stork Craft is just starting to introduce its new line of bunk beds, single beds and full size beds to its customers. Shop our product catalogue for more details.

Design Tips
Share your best nursery design tips with fellow participants on our company blog! The winning design tips will be featured. Read our online Style Articles here.