Category Archives: What’s New

A Day in the Life Of… Being Mom

You’ve probably seen quite a few of these already out there on the net, especially on Facebook.  They have them for all sorts of professions like accountants, engineers, etc.  Here’s one for moms that I couldn’t help but smile after I saw it posted up on Today’s Parent Magazine’s Facebook page.

Welcome, Sears Canada!

Stork Craft had the pleasure of welcoming Sears Canada to our headquarters on Monday to tour our facilities.  I was impressed to see that what I felt was a mundane Sears of yesteryears’ is now replaced with a team of savvy buyers and merchandize managers that truly understand today’s sophisticated and informed shopper. 

Sears knows that revamping itself is not just about doing some renovations in its stores and then simply expecting customers to walk in.  It is about bringing in a product offering that is well edited to feature innovative designs and offer good value.  All the items are selected to be suited to the lifestyle of the modern family. 

Great products, now how to access them?   On top of its traditional catalogue, Sears also offers online shopping.  More than just about shopping from the convenience of your own home, the site is well laid out with product descriptions, as well as reviews by customers.  Got any questions that you would like to know about a specific product?  When you click on a product to view its full content the bottom of each page has an “Answer Area”.  Just post your inquiry up right there and then!  The manufacturer of the product will answer to the post directly!  How great is that?  No more hanging on the phone line for customer service or doing mad Google searches!

 

 Love to browse in real life and get your hands on the product to test it out before buying?  Drop by your nearest Sears that has The Kids Room.  The Kids Room is now at 50 and more Sears locations across Canada.  In it is The Baby Room where you will find everything that you will need to set up that nursery.  Meet a sales associate in The Baby Room to inquire them about all the product questions that you may have.  I attended Sears’ vendor expo back in May, where Sears flies in their Baby Room sales associates to interact with their suppliers.  Having fielded the feedback and questions about StorkCraft products during the expo, I can say that these specially trained associates have a vast and detailed product knowledge and a passion for what they do!  Anyone walking to Sears’ Baby Room will be in good hands!

 

Below are a few vignettes that we had set up in our showroom for Sears to view.  You can purchase all these at Sears Canada store.

 

Venetian 4 in 1 Crib and Universal/Beatrice Combo:

  

Carrara 4 in 1 Crib and Changer in Espresso, with the Veneto Glider & Ottoman Set with Nursing Stool:

Ravena 2 in 1 Crib and Universal/Beatrice Cube Organizer, Changer:

Aspen 5 Drawer dresser, Vittoria 4 in 1 Crib, and Aspen Cube Organizer Changer:

All About Baby?

At StorkCraft, our world revolves around baby: Where baby will sleep, where baby will get changed, where all those baby clothes and accessories get stored, and how all these individual pieces of furniture will all come together in baby’s room.  But as any parent will know, putting a nursery together is only cracking the long, long list of items to knock off when a parent or parent-to-be is anticipating for that day when baby is welcomed home.  With all the preparation and excitement, it’s easy to lose yourself in the hustle and bustle, and place your relationship with your partner on backburner.  Here are a few articles from Today’s Parent that we love on new parenthood and keeping those relationships strong.  Sometimes in order to make it “all about baby”, you need to take the time to make it about growing and maintaining healthy relationships that will give the support that everyone involved needs to raise a happy child.  

  1. What you need to know about new parenthood
  2. 5 things dads can do to help build a good mother
  3. 5 things moms can do to help build a good father
  4. Relationships: How to rekindle your friendship with your spouse
  5. Living in the present not all it’s cracked up to be? Reconnect with your spouse and maybe even set a new course together by reliving the past and envisioning the future

 

Pinteresting!

A little slow to jump on the bandwagon, I know, but I finally requested my own Pinterest account.  Simply put, I can see that it can be quite addictive.  Pinterest is just filled with all things beautiful and creative to look at… and re-pin again!  If I had to design a nursery, or any room in my home, and needed some inspiration, this is definitely where I would go to store all my ideas.  Not only does it give you easy access to your own design board, but also lets you tap into a community of other users who may have similar interests, or ones completely different that may inspire you even more!

 If you already have your own Pinterest account, follow some of our Stork Craft retailers on theirs.  Cymax & Lussobaby are a couple of them.

 

The Windy City

By Dawn

 Happy Hump Day!

I spent this past Thursday to Monday in Chicago for a mini get away and I think I have found my new “totally love” city!  To be honest, I did not expect much as I have always regarded New York as the ultimate place to live it up in North America.  But I think Chicago may be a rival!   The Windy City has all the aspects of a great city to live in: Good shopping (Magnificent Mile!), it’s multicutural, plenty of mouth watering food (deep dish pizza, steak), amazing art deco architecture, and all of this is settled along a beautiful waterfront with plenty of green space!  

For those with young children, Chicago is a kid friendly destination.  If you ever go, here are 5 picks that are worth checking out.

1) Chicago Children’s Museum: You won’t need to worry about “boring” in this museum!  Chicago Children’s Museum has three floors of exhibits and activities that educated children through hands on activities and play.  Both you and the kids will learn new things here.

2) Lincoln Park Zoo: Sitting on Chicago’s lakefront, this zoo is easily accessible and all the members of the family will enjoy all the must-sees, including the Great Ape House, lions, a $12-million greenhouse with rain forests, savannahs and deserts recreated under a 45-foot high glass dome and more.

3) Tall Ship Windy: Have an aspiring sailor or even little pirate on your hands?  Taken them for a sail along the lake shore on the 148 foot traditional four masted schooner.  You can find this at the Navy Pier.

4) Navy Pier: This is the one stop shop for food, entertainment and a whole day of fun.  The Navy Pier is Chicago’s lakefront playground offering 50 acres of promenades, shops, restaurants and activities.  Rent a bike, hop on a boat cruise, see Chicago from the 150 foot ferris wheel, and then round out the day with a fireworks show that runs through the summer every Wednesdays and Saturday nights. 

5) John Hancock Observatory: 94th-floor observatory with more than 1,000 feet above Chicago, it’s got a Skywalk for those who are daring and enjoy heights.   

6) American Girl & Hershey’s: I know I had written top five picks, but as a girl, and especially one with a sweet tooth, I couldn’t resist including these last two in.  American Girl is a little girl’s dream: Create a custom doll with choice of hair colour, outfits and more.  When your little ones (or you) need a little pick-me-up after a long day of walking, head to Hershey’s for an ice cream or smoothie in store.

Check out www.chicagokids.com for more listings and activities.

 

-A snap shot of my trip: