Monthly Archives: January 2010

Wear Red for Haiti

Stork Craft’s thoughts and prayers are with victims and families of the earthquake in Haiti. Last Thursday, certain Stork Craft employees dressed in red to show their support for the relief of this terrible disaster. Talia Beckett, Marketing Manager of Stork Craft, attended a charity event for Haiti that was organized by Rose Charities. There is so much need for help in Haiti and Stork Craft is trying to contribute to the relief effort. We will be organizing more in-office donations and encourage people to give to this most worthy cause.

Here is an article about how your company can help with Haiti:

How Companies Can Truly Help in Haiti

Philanthropy expert Timothy Ogden says the best advice for corporate givers is: “Don’t just do something, stand there.” Allow him to explain

By Timothy Ogden

The news and images from Haiti are heartbreaking. Many individuals and companies are reaching for their wallets; others are wondering what they can do to help. But the best advice for corporate givers trying to figure out how best to respond is the old adage: “Don’t just do something, stand there.” To understand why, take a look back at the responses to other recent disasters. There is a discernable pattern, and not a good one:

1. Donations spike in the immediate aftermath.
2. A huge portion of the funds donated are spent on setting up disaster-relief operations that are no longer the primary need.
3. A flood of cash and materials cause a logistics nightmare leading to waste and ineffectiveness, if not corruption.
4. Six months later, reconstruction stalls because the world’s attention has moved elsewhere.
5. And, finally, a series of reports bemoan the fact that too many funds are devoted to disaster relief and not enough to disaster preparedness and reconstruction.

Companies are in the perfect position to break this cycle: They have the ability (and the obligation) to be thoughtful and strategic about how they handle their charitable giving. Here are a few ways businesses can help—and some principles everyone can apply to post-disaster giving:

Don’t earmark your donations for Haiti. Funds for disaster relief are absolutely necessary in the short term—but immediate relief efforts are just one part of a long recovery process. By the time money earmarked for disaster relief arrives in charities’ bank accounts for a particular disaster, recovery workers have already moved on to the much harder, much more expensive rebuilding phase. Rather than earmark a gift for Haitian disaster relief, direct your donations toward replenishing the cash and materials that disaster-relief agencies will expend in the next few weeks in Haiti, so they will be ready to respond immediately to the next disaster.

Go with experience.
If you feel that you must give to disaster relief in Haiti, make sure you are giving to an organization that has extensive experience in Haiti and people already on the ground. They will be much more effective because of their existing knowledge of communities, cultural norms, and power dynamics.

Give money.
Gifts-in-kind may seem like an appealing and useful way to contribute but they tend to cause huge logistical problems that dramatically undermine their value. Money gives those responding to the disaster the ability to act flexibly, according to the needs at hand. If you do have materials you are convinced will be useful (construction supplies, computers, and so on) ask the charity your working with whether it can effectively use what you can give. (And be prepared to hear that they’d rather have the cash.)

Look ahead. Long after their immediate health and safety needs are taken care of and the media spotlight has moved on, Haitians will still benefit from your organization’s help in rebuilding their lives and livelihoods. One way to do this—and engage employees and customers—is to match the dollars they contribute for immediate relief with a corporate gift for reconstruction, to be given in six or eight months. By that time it will be clear which areas of the rebuilding effort are underfunded. You’ll also have time to thoroughly vet agencies, projects, and so forth, to ensure that your donations will do the most good.

Your Canwood questions answered

Since I haven’t blogged about Canwood for a little while, I figured it was a good time to answer some of the questions that have been posted on this blog. The interest in Canwood is off the charts. We have some very exciting Canwood products on the market right now, both in the USA and Canada. If I haven’t answered your question in this post, feel free to reply to this post with a question of your own.

Where in BC can you buy the Canwood products currently and are there any retailers that are selling it online currently in BC?

TJS – Kits, surrey, south van, Kelowna and Victoria
Mckenzies – Prince Rupert
Totem – Terrace
Northern Hardware – Prince George

Is Canwood only available at Walmart online?

Yes it is. You can purchase Canwood online right now at

I am looking for the base camp loft bed with the accessories (desk, hutch and bookcase) that go underneath….is this available now in Canada?

Yes it is, in BC and Alberta at the following stores:

BC: TJS – Kits, Surrey, South Vancouver, Kelowna and Victoria
Mckenzies – Prince Rupert
Totem – Terrace
Northern Hardware – Prince George

Alberta: Kacz Kids – Calgary

How much weight can the loft bed, or upper part of the bunk bed support?

The maximum recommended weight on the upper bed of a bunk or a loft bed is 165 lbs.

When will Canwood be available throughout Canada?

It will be available nationwide by late spring time.

Holiday Recap

Stork Craft’s annual ‘Holiday Lunch’ took place this year at The Keg Steakhouse and Bar. Employees from the warehouse and office gathered together for some great food and drinks and an overall fun time! There were some great prizes raffled off, such as sunglasses, dvd players, toolsets and many more. Thanks to Jim and Ashley the day ran smoothly and nobody went home empty handed.

Above are some pictures, including an office shot and some random photos from the lunch. Enjoy!

Warning: My red and yellow socks and Kevin’s green socks may blind you